Privacy Policy

Effective Date: January 15, 2025

This Privacy Policy explains how DataBaller LLC d/b/a Viability Systems ("we," "us," or "our") collects, uses, and protects your information when you use our website, services, or tools.

1. Information We Collect

Information You Provide

• Contact information (name, email, organization) when you submit forms or inquiries
• Communication content when you correspond with us
• Session participation data when you use Verver or attend our workshops

Information Automatically Collected

• IP addresses and browser information
• Device and operating system information
• Website usage data (pages visited, time on site, referring sites)
• Cookies and similar tracking technologies (see Cookie Policy below)

Information from Third Parties

• Analytics data from Google Analytics
• Professional information from publicly available sources

2. How We Use Your Information

We use collected information to:

• Provide our services, assessments, and educational materials
• Send session reports and follow-up communications
• Improve our frameworks, tools, and services
• Respond to inquiries and provide support
• Analyze website usage and improve user experience
• Comply with legal obligations

3. Legal Basis for Processing

We process your personal information based on:

• Consent: For email communications and marketing materials
• Contract Performance: When providing services you've requested
• Legitimate Interests: For service improvement and business operations
• Legal Obligations: When required by law

4. Information Sharing

We do not sell or rent your personal information. We may share your information with:

• Service providers (email platforms, analytics services, hosting providers)
• Professional advisors (attorneys, accountants) when necessary
• Legal authorities when required by law or to protect rights
• Business transferees in the event of merger or acquisition

5. Data Retention

We retain personal information as long as necessary for the purposes described in this policy, typically:

• Contact information: Until you request deletion or unsubscribe
• Service data: For the duration of our engagement plus any legally required period
• Analytics data: 26 months
• Communications: As required for legal and business purposes

6. Your Rights and Choices

You have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion of your information
• Object to or restrict certain processing
• Withdraw consent where processing is consent-based
• Receive your data in a portable format
• Opt-out of marketing communications via unsubscribe links

To exercise these rights, contact privacy@viabilitysystems.com

7. Cookie Policy

We use cookies and similar technologies to:

• Ensure website functionality (essential cookies)
• Analyze website usage (analytics cookies)
• Remember your preferences (functional cookies)

You can control cookies through your browser settings. Disabling certain cookies may limit website functionality.

8. Security

We implement industry-standard security measures including:

• Encryption of data in transit and at rest
• Secure servers and access controls
• Regular security assessments
• Limited access to personal information on a need-to-know basis

While we strive to protect your information, no method of transmission over the internet is 100% secure.

9. International Data Transfers

We operate primarily in the United States. If you access our services from outside the U.S., your information may be transferred to and processed in the U.S. or other countries. We ensure appropriate safeguards are in place for such transfers.

10. Children's Privacy

Our services are not directed to individuals under 16. We do not knowingly collect personal information from children. If we learn we have collected information from a child under 16, we will delete it promptly.

11. California Privacy Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA), including:

• Right to know what personal information we collect, use, and disclose
• Right to delete personal information (with certain exceptions)
• Right to opt-out of sale (we do not sell personal information)
• Right to non-discrimination for exercising privacy rights

12. Updates to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes via email or prominent website notice. Your continued use of our services after changes indicates acceptance of the updated policy.

13. Contact Information

For privacy-related questions or to exercise your rights: